New and tough times call for innovative, strategic new ways and tough decisions to influence brand visibility and viability especially for Institutions of higher learning.
To beat the usual traditions of huge finances involved in the mainstream media advertising, it is more visible to assign new digital media influencers as brand ambassadors. More people, more youth especially those who want to go to University are always glued on their phones, IPads or laptops on digital media platforms like Facebook, WhatsApp, tweeter, Instagram, tiktok and others thus Victoria University thinking of allowing Bad Black to undertake short courses at Victoria University makes more marketing sense but also inspire other mothers or those who dropped out of School in lower classes that still they can go back to School and do different courses that impact of their lives positively.
This was the blockbuster branding and marketing decision one could think of.
As we speak, Victoria University is not only talk of nation but talk of the world, so trending that even international students are so willing to fly in to enroll at Victoria University or even take online courses/classes.
This University has all that a student needs to succeed not only in academics but also life career because it does not just teach students to only pass and graduate but further open Windows of opportunities and exposure to the world.
With a state of art learning environment, a fully stocked library, free internet access, laptops, computers/IPads to students for innovative self tailored learning, a whole round successful human being is skilled.
Victoria university beats the norm of traditional higher learning in the Country Uganda and East Africa, this I have experienced for the time I have associated with the institution.
No one should keep you at home because of COVID-19, at Victoria University, learning is progressive whether physical or even on line.
Education and learning are brought into your sitting room, at your workstation or even at the palm of your hands. Just a click away!
Come prepared to learn, leave prepared to succeed!
Kudos Victoria University.
AKAMPA Tanbull
akampabi@gmail.com